Tell Your Friends You Love Them
Homogenised one-stop fucking shop, click a button, delivered that day, streaming app feeding you the same audio. Instagram clips of tits and disasters, increasing in extremity to keep you on the screen. Eyes and time worth good money to platforms selling your engagement.
Ultra-big brands treat you like a commodity, digitally, direct for your convenience. CEOs with knowledge of profit and loss, lacking in authenticity, stripping brands of their innovation and relevance.
Early theories of subculture based around deviance giving way to post-subcultural ideas around scene and tribe and a sense of individuality. Whatever your view they’re both a clear response to social change.
This change is experienced by the masses, on the streets, in arts, music, theatre, record shops, schools, sports clubs, the list is wonderfully endless. This is where culture is created, by the people who connect with society.
Arrogant big brands believe they will shape your trend, falling share prices don’t back that up. Social media is not creating culture, rather two big groups of extremes shouting with louder voices. It’s not culture, it’s profit margin, homogenised convenience pushing more money north to less hands.
Fight the power, tell your friends you love them and we’d be buzzing if you bought t-shirt!
- Tom, Head Buyer