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Sandals are an essential part of our daily life as Indonesians. They can be found in almost every home and are worn mostly for casual activities. We decided to set out to explore their potential and shift the paradigm.Hijack Sandals was first established in 2010. The idea of creating a sandal brand crossed our mind at a time when leather shoes were all the rage. Meanwhile, it seems like nobody had given a proper attempt to make sandals ‘cool’, despite how ubiquitous and indispensable they are in our daily life. This lack of spotlight on the culturally significant footwear led us to start our endeavor. Instead of following the trend, we went against the current and began crafting sandals. Our journey started because we believe in sustaining the culture.