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Eco Friendly Men's trainers by Puraai


Puraai was born in 2018 after two young Italian designers found inspiration for the brand during a trip in Japan. At the end of a day spent discovering and studying the latest trends in Tokyo, they were attracted by a small detail on a recyclable plastic bottle. Indeed, ラ is part of the Japanese character used to identify a recyclable product, a very dear concept for both to which, today more than ever, everyone should care about. There arose the intuition of creating a line of products that had in common the exclusive use of sustainable and recycled materials. “Pura”, in fact, in Japanese means “plastic” and “ai” means “love”, because if used, recycled and reused properly, plastic can be an incredibly versatile material, to create any object respecting our beloved environment.
Today Puraai offers environmentally friendly products for a cultural change, captivating in aesthetic and practical for everyday use, a different approach to the use of materials.

Puraai is available to buy online and in-store at Working Class Heroes for Home Delivery or Click & Collect from our Lake District shop.
Earn Customer Rewards when you shop Puraai at Working Class Heroes.

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